Online Advertising – Page 20

Twitter Keeps Missing Its Advertising Targets as Woes Mount

Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.

By Ryan Mac Mike Isaac and Kate Conger

Advertising and Marketing Computers and the Internet Mergers, Acquisitions and Divestitures Online Advertising Taboola Inc

Yahoo Takes Minority Stake in Ad Network Taboola

Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.

By Lauren Hirsch and Benjamin Mullin

Berland, Leslie (1978- ) Computers and the Internet Corporate Social Responsibility Edgett, Sean Engineering and Engineers Gadde, Vijaya Layoffs and Job Reductions Mergers, Acquisitions and Divestitures Musk, Elon Online Advertising Sacks, David O Social Media Sprio, Alex Twitter

Inside Elon Musk’s Takeover of Twitter

Mr. Musk ordered immediate layoffs, fired executives by email, laid down product deadlines and has transformed the company.

By Kate Conger Mike Isaac Ryan Mac and Tiffany Hsu

Advertising and Marketing Boycotts Computers and the Internet Corporate Social Responsibility Musk, Elon Online Advertising Rumors and Misinformation Social Media Twitter

Twitter’s Advertisers Pull Back as Layoffs Sweep Through Company

Elon Musk, Twitter’s new owner, acknowledged that ad spending on the platform had slumped. He blamed the drop on pressure from activists.

By Tiffany Hsu

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