Michael Kassan, a ringmaster in the media industry, is going head to head at its top event with United Talent Agency, a company that has sued him.
Category: Online Advertising
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WhatsApp Introduces Ads in Its App
They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.
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TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident
The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal law.
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Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions
For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.
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Google Makes History With Rapid-Fire Antitrust Losses
Within a year, two federal judges declared the tech giant a monopoly in search and ad technology. The tide may be turning for antitrust.
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Google Is a Monopolist in Online Advertising Tech, Judge Says
The ruling was the second time in a year that a federal court had found that Google had acted illegally to maintain its dominance.
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Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’
Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”
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How X Is Benefiting as Musk Advises Trump
The social media platform has experienced a return in advertisers and new exposure as an official source of government news.
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Spotify Sells Itself to Advertisers as an Alternative to ‘Doom Scrolling’
After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.”
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Inside the Sean ’Diddy’ Combs Hotline: The Makings of a Mass Tort
From a low-slung building in Montana, a lawyer pursuing sex abuse complaints against the music mogul says his business has identified hundreds of potential plaintiffs.
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Meta Agrees to Pay Trump $25 Million to Settle His Lawsuit
President Trump had sued Meta and other tech firms in 2021, arguing that he had been wrongfully censored by them. Meta also reported a 21 percent increase in quarterly revenue.
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Russian Disinformation Campaigns Eluded Meta’s Efforts to Block Them
A new report details how a covert influence operation linked to the Kremlin continued to place ads on Facebook despite U.S. and E.U. prohibitions on doing business with the organization.