Category: Online Advertising

As Truth Social Business Struggles, Trump Media Goes Big on Crypto

The pivot to crypto highlights the reality of Truth Social, one of President Trump’s highest-profile business interests: It doesn’t generate much revenue.
How Brands Are Taking Back Social Media From Influencers

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.
Influencers Step Onto Center Stage at Cannes

Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.
TikTok Hits Cannes, Where a U.S. Ban Seems a Distant Dream

TikTok executives hosted happy hours and played pickleball with influencers on the French Riviera this week, even as a U.S. ban loomed over the company.
Cannes Lions Festival Plays Host to a Messy Business Divorce

Michael Kassan, a ringmaster in the media industry, is going head to head at its top event with United Talent Agency, a company that has sued him.
WhatsApp Introduces Ads in Its App

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.
TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident

The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal law.
Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions

For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.
Google Makes History With Rapid-Fire Antitrust Losses

Within a year, two federal judges declared the tech giant a monopoly in search and ad technology. The tide may be turning for antitrust.
Google Is a Monopolist in Online Advertising Tech, Judge Says

The ruling was the second time in a year that a federal court had found that Google had acted illegally to maintain its dominance.
Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”
How X Is Benefiting as Musk Advises Trump

The social media platform has experienced a return in advertisers and new exposure as an official source of government news.