Category: Online Advertising

Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions

For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.
Google Makes History With Rapid-Fire Antitrust Losses

Within a year, two federal judges declared the tech giant a monopoly in search and ad technology. The tide may be turning for antitrust.
Google Is a Monopolist in Online Advertising Tech, Judge Says

The ruling was the second time in a year that a federal court had found that Google had acted illegally to maintain its dominance.
Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”
How X Is Benefiting as Musk Advises Trump

The social media platform has experienced a return in advertisers and new exposure as an official source of government news.
Spotify Sells Itself to Advertisers as an Alternative to ‘Doom Scrolling’

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.”
Inside the Sean ’Diddy’ Combs Hotline: The Makings of a Mass Tort

From a low-slung building in Montana, a lawyer pursuing sex abuse complaints against the music mogul says his business has identified hundreds of potential plaintiffs.
Meta Agrees to Pay Trump $25 Million to Settle His Lawsuit

President Trump had sued Meta and other tech firms in 2021, arguing that he had been wrongfully censored by them. Meta also reported a 21 percent increase in quarterly revenue.
Russian Disinformation Campaigns Eluded Meta’s Efforts to Block Them

A new report details how a covert influence operation linked to the Kremlin continued to place ads on Facebook despite U.S. and E.U. prohibitions on doing business with the organization.
TikTok Creators and Brands Are Bracing for a Potential Ban

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.
Canada Accuses Google of Creating Advertising Tech Monopoly

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business.
U.S. Says Google Is an Ad Tech Monopolist, in Closing Arguments

The two sides made their final cases to a federal judge Monday in a trial over the tech giant’s dominance in technology that sells ads online.