Category: Online Advertising

Right-Wing Influence Shaped the Sydney Sweeney Ad Debate

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at least at first.
Gwyneth Paltrow Is Astronomer’s ‘Temporary Spokesperson’ After Coldplay Kiss-Cam Scandal

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.
Citing New Rules, Meta Says It Will End Political Ads in E.U.

Meta said political advertising would end in October, citing a forthcoming E.U. regulation that it said presented “unworkable requirements.”
What Is a Jet2 Holiday, and Why Are People Talking About It on TikTok?

The voice-over and soundtrack from an ad released in January 2024 have gone viral on social media a year and a half later.
As Truth Social Business Struggles, Trump Media Goes Big on Crypto

The pivot to crypto highlights the reality of Truth Social, one of President Trump’s highest-profile business interests: It doesn’t generate much revenue.
How Brands Are Taking Back Social Media From Influencers

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.
Influencers Step Onto Center Stage at Cannes

Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.
TikTok Hits Cannes, Where a U.S. Ban Seems a Distant Dream

TikTok executives hosted happy hours and played pickleball with influencers on the French Riviera this week, even as a U.S. ban loomed over the company.
Cannes Lions Festival Plays Host to a Messy Business Divorce

Michael Kassan, a ringmaster in the media industry, is going head to head at its top event with United Talent Agency, a company that has sued him.
WhatsApp Introduces Ads in Its App

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.
TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident

The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal law.
Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions

For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.