Category: Online Advertising

Paramount Takes Promotional Stunt to New Level for ‘Gladiator II’

The studio plans to air the same 60-second trailer on 4,000 TV, radio and digital channels on Monday.
What to Know About Trump Media Now That the Election Is Over

Truth Social still has paltry revenues and a limited advertising base, and the president-elect’s majority stake raises the potential for conflicts of interest.
Meta’s Profit Rises 35 Percent, Even With Spending Spree

The Silicon Valley company, which owns Facebook, Instagram and WhatsApp, said it does not plan to slow down its investments anytime soon.
Pitchfork Alumni Launch New Music Publication, Hearing Things

After the popular publication was folded into GQ, a group of them is striking out on its own. One of the first orders of business: doing away with album scores.
TikTok Faces Lawsuits From 13 States Around Teens and Mental Health

More than a dozen states sued TikTok on Tuesday for creating an app designed to be addictive to children and teens.
Meta, TikTok and More Sites Engaged in ‘Vast Surveillance,’ a New FTC Study Finds

Meta, YouTube and other sites collected more data than most users realized, a new report by the Federal Trade Commission finds.
On YouTube, Major Brands’ Ads Appear Alongside Racist Falsehoods About Haitian Immigrants

Large organizations and brands saw their advertising dollars funneled to videos amplifying inflammatory narratives, underscoring how difficult it can be to maintain brand safety online.
YouTube CEO Neal Mohan Testifies Google Faces Plenty of Ad Tech Competition

Kicking off the second week of an antitrust trial, Neal Mohan testified that Google did what was best for consumers and the ad industry.
Google’s Ad Technology to Be Challenged in Second Antitrust Trial

In a second antitrust trial that starts on Monday, the Justice Department has called for a breakup of the tech giant, which it says controls the vast majority of online advertising.
In San Francisco, Local News Is Seeing a Resurgence

The city has become a hothouse for experimentation in local news. Could it serve as a model for the rest of the country?
U.S. Considers Breaking Up Google to Address Search Monopoly

The Justice Department and state attorneys general are discussing various scenarios to remedy Google’s dominance in online search, including a breakup of the company.
Where Are the Trumpiest Ads? All Over Truth Social.

Donald J. Trump’s social network is increasingly relying on a niche of the ad market that caters to hard-core Trump fans and Christian conservatives for revenue.