Category: Online Advertising

“The Interview”: Ted Sarandos’s Plan to Get You to Binge Even More Netflix

Ted Sarandos helped lead Netflix to victory in streaming, but the war for your attention isn’t over.
Google Antitrust Trial Concludes With Closing Arguments

The first tech monopoly trial of the modern internet era is concluding. The judge’s ruling is likely to weigh heavily on a pipeline of similar antitrust cases.
Meta’s Profits More Than Double, While Spending on A.I. Rises

The owner of Facebook, Instagram and WhatsApp continued to grow, even as it said it would spend billions of dollars more on artificial intelligence.
Reddit’s Long, Rocky Road to an Initial Public Offering

The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
Reddit’s Long, Rocky Road to an Initial Public Offering

The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
Mark Wahlberg’s Prayer App Seeks Followers on TikTok

Ads for Hallow, with its pitchman Mark Wahlberg, are reaching nonreligious social media users, much to their surprise.
Mark Wahlberg’s Prayer App Seeks Followers on TikTok

Ads for Hallow, with its pitchman Mark Wahlberg, are reaching nonreligious social media users, much to their surprise.
Reddit Reveals Its Finances, in Major Step Toward Going Public

The message board site, founded in 2005, detailed its financial performance in a filing. It is the last of an early generation of social media companies to aim for a public offering.
How X Is Trying to Win Over Influencers

Linda Yaccarino, the chief executive of the platform formerly known as Twitter, is relying on her TV industry ties to recruit established stars to the site.
Is TikTok Over?

The app once offered seemingly endless chances to be charmed by music, dances, personalities and products. But in only a few short years, its promise of kismet is evaporating.
YouTube Cuts 100 Employees as Tech Layoffs Continue

The layoffs are part of efforts by the video platform’s parent company, Google, to trim costs and bureaucracy as it embraces artificial intelligence.
No, Taylor Swift no está vendiendo ollas Le Creuset

El supuesto patrocinio de Swift a los productos de la empresa, que ha aparecido en anuncios publicados en Facebook y otros medios, es falso.