Category: Online Advertising

More Advertisers Halt Spending on X in Growing Backlash Against Musk

Warner Bros. and Sony have joined other companies in pausing spending on X, formerly Twitter, over Elon Musk’s endorsement of an antisemitic post.
Fake Reviews Are Rampant Online. Can a Crackdown End Them?

A wave of regulation and industry action have placed the flourishing fake review business on notice. But experts say the problem may be insurmountable.
Meta to Require Political Advertisers to Disclose Use of A.I.

The social networking giant, which has long had a contentious relationship with political ads, is reckoning with a wave of generative A.I. tools.
Mark Zuckerberg Taps the Strengths of WhatsApp

The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Mark Zuckerberg Taps the Strengths of WhatsApp

The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Meta Will Charge up to €12.99 for Ad-Free Versions of Facebook and Instagram in Europe

Starting in November, subscriptions will cost between 9.99 euros and 12.99 euros per month, the company said.
Meta Posts 23% Growth as Ads Rebound, With Profit More Than Doubling

The internet company’s cost cuts also helped lift its financial performance in the most recent quarter.
What the U.S. Has Argued in the Google Antitrust Trial

As the government wraps up its case in the landmark monopoly trial, it has built a picture of how Google became dominant in online search — and the harms that it says resulted.
Tom Hanks Warns of Dental Ad Using A.I. Version of Him

Mr. Hanks and the CBS anchor Gayle King both said their likenesses were used in unauthorized advertisements, as worries have grown over the unregulated use of artificial intelligence.
YouTube Improperly Used Targeted Ads on Children’s Videos, Watchdogs Say

One of the groups said it had used Google’s tools to run a targeted ad campaign this month on children’s channels. Google has said it did not allow such ads on videos made for children.
YouTube Ads May Have Led to Online Tracking of Children, Research Says

YouTube’s advertising practices on kids’ channels could have resulted in companies tracking children across the web, a report said.
Snap’s Sales Fall for the Second Time in a Row

The parent of Snapchat has grappled with an ad slump and the challenges of being a smaller social media company in an intensely competitive environment.