Category: Online Advertising

Advertisers Say They Do Not Plan to Return to X After Musk’s Comments

Elon Musk, the owner of X, criticized advertisers with expletives on Wednesday at The New York Times’s DealBook Summit.
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out

Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or are at risk of doing so, after Elon Musk’s endorsement of an antisemitic conspiracy theory.
X Sues Media Matters Over Research on Ads Next to Antisemitic Posts

X asked a federal court to order the advocacy group to take down its findings, accusing it of “manipulating the algorithms.”
How Targeted Weight Loss Ads Can Haunt Future Brides

When women post about their engagements and upcoming weddings on social media, an unexpected, potentially damaging specter arrives: targeted weight loss ads.
More Advertisers Halt Spending on X in Growing Backlash Against Musk

Warner Bros. and Sony have joined other companies in pausing spending on X, formerly Twitter, over Elon Musk’s endorsement of an antisemitic post.
Fake Reviews Are Rampant Online. Can a Crackdown End Them?

A wave of regulation and industry action have placed the flourishing fake review business on notice. But experts say the problem may be insurmountable.
Meta to Require Political Advertisers to Disclose Use of A.I.

The social networking giant, which has long had a contentious relationship with political ads, is reckoning with a wave of generative A.I. tools.
Mark Zuckerberg Taps the Strengths of WhatsApp

The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Mark Zuckerberg Taps the Strengths of WhatsApp

The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Meta Will Charge up to €12.99 for Ad-Free Versions of Facebook and Instagram in Europe

Starting in November, subscriptions will cost between 9.99 euros and 12.99 euros per month, the company said.
Meta Posts 23% Growth as Ads Rebound, With Profit More Than Doubling

The internet company’s cost cuts also helped lift its financial performance in the most recent quarter.
What the U.S. Has Argued in the Google Antitrust Trial

As the government wraps up its case in the landmark monopoly trial, it has built a picture of how Google became dominant in online search — and the harms that it says resulted.