Category: Online Advertising

Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

In internal forecasts, the company projected that ad sales would keep declining, handing a tough challenge to its new chief executive.
Older TikTok Creators Are in Demand by Brands

No matter what their age or finances, some elder influencers are finding that being on the app can bring them extra cash, or even help them extend their careers.
Netflix Starts to Crack Down on Password Sharing

The streaming company had said it was looking for ways to increase revenue. And one way was to make more people pay for the service.
Striking Hollywood Writers Disrupt TV’s Major Ad Event

Dozens of protesters greeted marketers as they entered the first major event of the upfronts, an annual showcase for advertisers in which media companies stage lavish gatherings to promote their lineups.
Linda Yaccarino Is Twitter’s New CEO, Elon Musk Confirms

Mr. Musk said Ms. Yaccarino would focus on business operations and that he would work on product design and technology at the social media platform.
Alphabet Shrugs Off Advertising Slump, Driven by Search Engine

Google’s parent company returned to sales growth, even as an advertising slowdown continued to crimp YouTube.
The Messenger, a Media Start-Up, Aims to Build a Newsroom Fast

The New York Times – Business:
The company, which will begin operating in May, plans to have around 550 journalists covering entertainment, politics and sports within a year.
The Chatbots Are Here, and the Internet Industry Is in a Tizzy

The New York Times – Business:
The new technology could upend many online businesses. But for companies that figure out how to work with it, A.I. could be a boon.
Few Americans Understand Online Privacy and Tracking, Report Says

The New York Times – Business:
Many consumers want control over their personal details. But few understand how online tracking works, says a new report from the University of Pennsylvania.
Americans Flunked This Test on Online Privacy

The New York Times – Business:
Many consumers want control over their personal details. But few understand how online tracking works, says a new report from the University of Pennsylvania.
Meta Soars by Most in Decade, Adding $100 Billion in Value

The New York Times – Business:
Mark Zuckerberg’s company recorded its biggest daily market gain in nearly a decade, as the mood brightens among tech investors.
Meta Soars by Most in Decade, Adding $100 Billion in Value

The New York Times – Business:
Mark Zuckerberg’s company recorded its biggest daily market gain in nearly a decade, as the mood brightens among tech investors.