Tech giants including Apple, Amazon and YouTube’s owner, Google, pursued the rights to stream the N.F.L. games.
Category: Online Advertising
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YouTube Reaches Deal for N.F.L. Sunday Ticket
The New York Times – Sports: -
YouTube Stars Rhett and Link Think This Is Their Moment
The New York Times – Business:The creator economy has become fertile ground for investment. Rhett McLaughlin and Charles Lincoln Neal III want to take advantage of that for their business, Mythical.
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Twitter Keeps Missing Its Advertising Targets as Woes Mount
The New York Times – Business:Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
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Yahoo Takes Minority Stake in Ad Network Taboola
The New York Times – Business:Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.
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Inside Elon Musk’s Takeover of Twitter
The New York Times – Business:Mr. Musk ordered immediate layoffs, fired executives by email, laid down product deadlines and has transformed the company.
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Twitter’s Advertisers Pull Back as Layoffs Sweep Through Company
The New York Times – Business:Elon Musk, Twitter’s new owner, acknowledged that ad spending on the platform had slumped. He blamed the drop on pressure from activists.
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Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook
The New York Times – Business:As Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.
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Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules
The New York Times – Fashion & Style:Campaigns are using social media influencers as a way to reach young and diverse voters, a novel and mostly unregulated strategy. Some are even spreading the message through dating apps.
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Elon Musk’s Twitter Faces Exodus of Advertisers and Executives
The New York Times – Business:At least four Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.
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Elon Musk’s Twitter Faces Exodus of Advertisers and Executives
The New York Times – Business:At least three Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.
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Elon Musk, Plus a Circle of Confidants, Tightens Control Over Twitter
The New York Times – Business:The billionaire and a group of his friends and advisers are working on layoff plans and how to swiftly change Twitter’s product, said people with knowledge of the matter.
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Tech’s Biggest Companies Are Sending Worrying Signals About the Economy
The New York Times – Business:A series of quarterly earnings reports is showing that even Silicon Valley’s most powerful companies are feeling the impact of inflation and rising interest rates.