At a time when cosmetic brands did not cater to Black women, Mr. Wells found a niche working with Black stars and models who had struggled to find makeup options for their skin tones.
An open letter signed by notable actors and producers criticized the organization for not including Jews as an underrepresented group as part of a new initiative.
The league’s successes and struggles are playing out in hundreds of companies that have emulated its Rooney Rule in trying to hire more people from underrepresented groups.