Ratings (Audience Measurement) – Page 13

More Tuned In for State of the Union Than Last Year

President Biden attracted a bigger prime-time audience for a feisty and high-energy speech, according to early figures released by Nielsen.

By Michael M. Grynbaum

CBS Corporation Football Kansas City Chiefs National Football League Nielsen Media Research Ratings (Audience Measurement) San Francisco 49ers Super Bowl

Super Bowl Viewership Rose to 123.4 Million, a Record High

The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings.

By John Koblin

Advertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television

$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

By Santul Nerkar

CBS Corporation Chapman, Tracy Grammy Awards Nielsen Media Research Pop and Rock Music Ratings (Audience Measurement) Swift, Taylor Television

Grammy Audience Jumps to 16.9 Million

The viewership was the highest for the awards show since the 2020 ceremony, shortly before the pandemic.

By John Koblin