Ratings (Audience Measurement) – Page 13

Super Bowl Viewership Rose to 123.4 Million, a Record High

The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings.

By John Koblin

Advertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television

$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

By Santul Nerkar

CBS Corporation Chapman, Tracy Grammy Awards Nielsen Media Research Pop and Rock Music Ratings (Audience Measurement) Swift, Taylor Television

Grammy Audience Jumps to 16.9 Million

The viewership was the highest for the awards show since the 2020 ceremony, shortly before the pandemic.

By John Koblin

Cable Television Harlow, Poppy Licht, Christopher A (1971- ) New Day (TV Program) News and News Media Ratings (Audience Measurement) Television Thompson, Mark John (1957- )

CNN’s New Morning Strategy: More News, Less Banter

The change is the first major programming shift under CNN’s new leader, Mark Thompson.

By Michael M. Grynbaum and Benjamin Mullin