Posted inConsumer Behavior Fashion and Apparel Jones, Norah Recession and Depression Social Media Sustainable Living TikTok (ByteDance)
For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.
The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a period of economic hardship.