You could walk in them like gym shoes, but if you rocked back on your heels the wheels emerged, turning them into roller skates. In the early 2000s, the company sold millions.
Category: Sneakers
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Roger Adams Dies at 71; Invented the Rolling Sneakers Known as Heelys
The New York Times – Business: -
What Heelys, the Sneakers With Wheels, Taught Me About Momentum as a Child
The New York Times – Business:Heelys, the sneakers with wheels that were a fad in the 2000s, helped me form my first friendships. Recently, I decided to tap into that joy again.
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Sneaker Company Allbirds Plans to Pivot to A.I. Yes, A.I.
The New York Times – Business:After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.
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Allbirds, Once Silicon Valley’s Favorite Shoe, Sells for $39 Million
The New York Times – Business:Despite once being valued at $4 billion, the company that made sneakers from Merino wool struggled to capture a wide customer base and turn a profit.
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New Nike LeBron Shoe Honors MLK Jr. by Evoking Motel Where He Was Killed
LeBron James’s new sneaker seeks to honor the civil rights leader with a color palette inspired by the Memphis motel where King was assassinated in 1968.
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How Steven Smith, Former Yeezy Designer for Kanye West, Is Remaking Crocs
Steven Smith created some of the most famous sneakers of all time. His new gig is all about foam.
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Do the Best Shoes Look Like … Potatoes?
When it comes to footwear, there’s one perfect shape (and we’re living in the golden era for it).
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New Gifts From Old
Businesses such as Loved Before, which refurbishes stuffed animals, wants you to keep sustainability in mind for the holidays.
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What’s With All the Retro Sneakers?
Brands like Adidas and Nike are rereleasing and reimagining vintage silhouettes. Our critic tracks the trend and predicts what’s next.
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‘After the Hunt’ on Dark Ivy League Style, Salehe Bembury and More News
What the clothes in the film “After the Hunt,” about an alleged campus sexual assault, say about its characters. Plus, Fendi’s next era and a new sneaker brand.
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Nike’s Sales Rise Slightly, While Profit Falls 31%
The sneaker giant is trying to execute a turnaround plan while battling rising tariffs and tighter margins.