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If On Shoes Are for Everyone, Are They Still Ons?

The company finds itself at a critical juncture that others have botched: How does it stay a brand for serious athletes while keeping up its breakneck growth?

Jordyn Holman
Author: Jordyn Holman

Written by

Jordyn Holman

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Bernhard, Olivier (1968- ), Fashion and Apparel, On AG, Shoes and Boots, Shopping and Retail, Sneakers, Sporting Goods and Equipment, Zurich (Switzerland)
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