The company finds itself at a critical juncture that others have botched: How does it stay a brand for serious athletes while keeping up its breakneck growth?
Category: Sporting Goods and Equipment
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If On Shoes Are for Everyone, Are They Still Ons?
The New York Times – Business: -
Colleen Keating, CEO of Planet Fitness, on Gen Z and Strength Training
Colleen Keating, chief executive of Planet Fitness, wants them to do it in a “judgment-free zone.”
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A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?
The marketability of A’ja Wilson offers a case study in race, fame and gender.
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Nike, Lululemon and Other Consumer Stocks Hit Hard by Trump’s Tariffs
Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing levies targeting alternative manufacturing hubs.
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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season
The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.
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What Happened to the Bulky Sneaker? They Are Getting Smaller
Bigger, bulkier sneakers have dominated the fashion landscape, but designers are moving toward a sleeker peekaboo style.
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At the Brooklyn Open, All Golfers Are Welcome
The Brooklyn Open golf tournament attracts players whose backgrounds are as varied as their swings.
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Not All Tennis Balls Are Equal
In tournaments, the old balls are swapped for new ones after several games. Those livelier new ones can change a player’s strategy.
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MLB Hitters and Batting Gloves: A Love Story
Few items of sporting equipment are as disposable as batting gloves. But don’t mistake their impermanence for a lack of importance.
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The Hot New Italian Player at Wimbledon: Gucci
Jannik Sinner swapped his athletic bag for a large logo-covered duffel by Gucci. It may be a new frontier for luxury brands in tennis.
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The Hot New Italian Player at Wimbledon: Gucci
Jannik Sinner swapped his athletic bag for a large logo-covered duffel by Gucci. It may be a new frontier for luxury brands in tennis.
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It’s Tennis vs. Pickleball vs. Padel. Or Is It?
Private clubs and public facilities are striving to be more things to more people as they try to defuse the tension between tennis and fast-growing racket sports like pickleball.