As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’
Category: Sneakers
-
In the NBA Finals, Both Shai Gilgeous-Alexander and Converse Will Be in the Spotlight
In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, he is taking his shoe company with him.
-
How Do Dress Sneakers Differ From Regular Sneakers?
Dress codes at many private clubs forbid sneakers — but the category has gotten blurrier as shoes once relegated to sportswear become fashion forward. Our critic pins down the increasingly slippery term.
-
Adidas Warns Sneakers Will Cost More in the U.S. as Trump’s Tariffs Take Effect
The chief of the German sportswear giant said that unpredictability surrounding the tariffs prevented the company from issuing a full-year forecast, but he predicted a price increase for American consumers.
-
Sneakers Become Art With a Traditional Japanese Sewing Skill
A traditional Japanese sewing technique called sashiko, taught to victims of a 2011 disaster, has sparked a business creating distinctive footwear.
-
Spring 2025 Fashion Trends: Jackets, Shoes and More to Shop This Season
Easy pants, wafer-thin sweaters, go-everywhere coats and more.
-
What Happened to the Bulky Sneaker? They Are Getting Smaller
Bigger, bulkier sneakers have dominated the fashion landscape, but designers are moving toward a sleeker peekaboo style.
-
Adidas Has Sold Its Last Yeezy Sneaker
The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the breakup’s effects still lingered.
-
Jane Fonda, Sneakerhead
The actor and activist on aging into her latest role: sneaker model.
-
The Best Retro Sneakers to Buy Now
Our pick of the season’s vintage-inspired running shoes.
-
Are the New Balance Snoafers Hideous or Genius?
A conversation about the New Balance “Snoafers” — not quite sneakers, not quite loafers.
-
ERL Sneakers Are Perfect for the Moment
Puffy, pricey, and strangely perfect for the moment, the $455 ERLs are billed as skateboard shoes — but maybe don’t try to skate in them.