A new Adidas model carried a runner to a world record. Athletes say they can feel a difference, but it comes with a high price tag and wears out quickly.
Category: Sneakers
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Kanye West and Adidas: How Misconduct Broke a Lucrative Partnership
Before Adidas broke with Kanye West last fall over antisemitic public remarks, it had tolerated years of his abusive conduct behind the scenes.
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Paris Exhibitions Explore the Worlds of Fashion and Sports
As Paris prepares to host the 2024 Olympics, new exhibitions explore the relationship between two worlds obsessed with physical perfection.
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The Most Impressive World Championship Team Isn’t a Country. It’s a Brand.
Three years ago, the high-end sports apparel company On made a pandemic-era gamble by launching a track and field team that will be one of the most visible starting Saturday in Budapest.
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Adidas Sheds Yeezy Shoes, Bringing in 400 Million Euros
The German sportswear company said it would donate €110 million of the proceeds to groups fighting antisemitism and racism.
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Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups
The sportswear company, which cut ties with Kanye West over his antisemitic remarks, will donate proceeds from its $1.3 billion inventory of Yeezy-brand sneakers and other goods.
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The Humble ‘Sticky Pad’ Keeping N.B.A. Sneakers on the Court
Players across the league have long relied on a pad of translucent sheets of adhesive known as a Slipp-Nott to ensure they have enough traction during games.
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The Humble ‘Sticky Pad’ Keeping N.B.A. Sneakers on the Court
Players across the league have long relied on a pad of translucent sheets of adhesive known as a Slipp-Nott to ensure they have enough traction during games.
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The Humble ‘Sticky Pad’ Keeping N.B.A. Sneakers on the Court
Players across the league have long relied on a pad of translucent sheets of adhesive known as a Slipp-Nott to ensure they have enough traction during games.
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Dress Sneakers in the Oval Office? These People Think Not.
People felt strongly after spotting the hybrid shoe at a meeting with the president.
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Why ‘Ted Lasso’ Has the Freshest Footwear on Television
Credit the show’s star and creator, Jason Sudeikis, a real-life sneakerhead who owns about 250 pairs.
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As His Nike Deal Stalls, Tom Sachs Apologizes for Workplace Culture
The artist’s former employees had said he made impossible demands. “We did not take the necessary time to professionalize our operations,” Sachs said. “I wish I had prioritized this a decade ago.”
