An American microbrewery has made inroads in English pubs with a novel marketing strategy.
Category: Soccer
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A Soccer Field Can Be Sacred
For millions of people, it represents familiarity, comfort and belonging.
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Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77
He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.
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Manchester United Pitches New Stadium as Key to Government Growth Plan
Jim Ratcliffe, the billionaire co-owner of the soccer club, framed plans for the 100,000-seat venue as crucial to the British government’s plan to revive the northern English city.
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Women’s Sports Events Worth Traveling to in 2025
Whether the athletes are on the soccer field, the hockey rink or the balance beam, these travel-worthy contests are bursting with excitement, competition and big names.
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Saudi Arabia and Sports Network DAZN Close to Deal
A unit of the kingdom’s sovereign wealth fund would pay more than $1 billion to buy into DAZN, in the latest sign of its sports ambitions.
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My Son Is Gone. Our Conversation Goes On.
Three days before my child unexpectedly died, he primed me to keep living.
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FIFA Secures $1 Billion Broadcast Deal With DAZN for Club World Cup
An agreement with the London-based streaming company DAZN came just a day before the draw for the inaugural event and after other networks balked at FIFA’s demands.
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FIFA President’s Bet on Club World Cup Meets Reality
Gianni Infantino has tied his legacy to the 32-team tournament, even inscribing his name on the trophy. Its success is far from guaranteed.
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Gary Lineker to Leave BBC’s ‘Match of the Day’
After a 26-year run, the voice of the broadcaster’s popular soccer highlights show will leave at the end of the 2025 season, the network said Tuesday.
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As Soccer Jerseys Become Vintage Streetwear, Big Investors Buy In
Vintage soccer jerseys have become a streetwear staple, and a target of major investors. Their real appeal lies in the memories they conjure.
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Are Games Like the Euro 2024 Final the Riskiest Gig in Music?
Performing before a major match like the Euro 2024 final offers priceless visibility, and the nonzero chance that you’ll be booed.