Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
Category: Soccer
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Two Favorites, Two Underdogs, Too Good
France and Argentina entered the World Cup as contenders, but Croatia and Morocco have proved to be worthy challengers for the title.
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What Happened to the Qatar Women’s National Team?
A squad that featured in the host nation’s bid to host the World Cup in 2010 hasn’t played a game in eight years.
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Brazil Feels the Familiar Sting of Failure
The country that expects to win every World Cup has been to the semifinals only once since 2002. But it can always find someone new to blame.
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Grant Wahl Dies at World Cup After Collapsing at Argentina Game
Grant Wahl, who in his career covered soccer for Sports Illustrated, Fox Sports and CBS, was in Qatar for his eighth World Cup.
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A Two-Goal Lead Disappears, So Argentina Has to Do It the Hard Way
An all-time comeback ends in defeat for the Netherlands as Lionel Messi advances in his last World Cup.
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Brazil’s World Cup Hopes Fell Apart in 15 Minutes
A favorite in the World Cup, Brazil is headed home after failing to hold onto a lead in extra time.
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Stadiums as High Art in a World Cup Fantasyland
From a desert tent to a golden bowl, the spectacular arenas Qatar has built in and around Doha showcase the majesty, and the folly, of this World Cup.
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In India, Fiercely Loyal Soccer Fans (of Brazil and Argentina)
A soccer-loving stretch of an otherwise cricket-mad country has taken sides and erected huge displays of devotion during the World Cup.
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Waving the Palestinian Flag, Celebrating the World Cup’s Unofficial Team
Arab fans and Arab teams have been using the tournament’s global stage to elevate the Palestinian cause in the stands and on the field.
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In L.A. Since the ’80s, the Clippers Are Finally Planting a Flag
Superstar players have chosen the oft-overlooked team, whose deep-pocketed owner is betting big — with his own money — that fans will choose it, too.
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A Beer Run in Qatar, and an Oasis That Isn’t Open to All
At the only government-sanctioned store selling alcohol during the World Cup, strict rules keep it out of reach for most residents.