New retail C.E.O.s are facing unexpected challenges, like tariffs and worried shoppers, as they try to address existing ones.
Category: Starbucks Corporation
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Starbucks to Cut Jobs, Close Stores and Take $1 Billion Hit in Revamp Effort
The coffee chain said it would shutter some underperforming U.S. stores and eliminate 900 corporate jobs as part of a plan to build “a better, stronger and more resilient Starbucks.”
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The Starbucks C.E.O. Trying Hard to Deliver Your Drink Right, and Fast
Improved service, better seating and heartfelt messages are at the heart of Brian Niccol’s turnaround plan, but baristas say they’re under pressure.
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Tariffs on Brazil Could Leave Coffee Drinkers With a Headache
Trump’s pledge to place a 50 percent tariff on all imports from the South American nation will drive up the prices of coffee — and orange juice.
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Starbucks Profit Drops, but Leaders Say Turnaround Is Working
Profit fell 50 percent in the quarter, and the company said one reason was its hiring of additional workers to help its turnaround strategy.
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Jury Awards $50 Million to California Man Burned by Starbucks Tea
Michael Garcia, 30, underwent skin grafts on his genitals after a hot tea spilled on him in a Starbucks drive-through in 2020, his lawyers said.
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Where Have All the ‘Third Places’ Gone?
The term, coined by a sociologist in the 1980s, refers to informal public spaces where people can linger — and some say they’re disappearing.
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Starbucks to Lay Off 1,100 Corporate Workers
The jobs cuts, which will affect about 7 percent of the chain’s non-retail staff, are part of its new chief executive’s plan to win back customers.
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Starbucks and Workers United Union Agree to Contract Mediation
A labor agreement, covering more than 500 U.S. stores, would be the company’s first. Talks stalled last year over wages.
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Starbucks Visitors Must Now Buy Something to Stay or Use Bathroom
Starbucks said visitors to the coffee shops would be required to buy something in order to use the restroom or stay in the store, as the company’s new chief executive responded to a decline in sales.