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The Starbucks C.E.O. Trying Hard to Deliver Your Drink Right, and Fast

Improved service, better seating and heartfelt messages are at the heart of Brian Niccol’s turnaround plan, but baristas say they’re under pressure.

Julie Creswell
Author: Julie Creswell

Written by

Julie Creswell

in

Arizona, California, Chicago (Ill), Chipotle Mexican Grill Inc, Coffee, Coffeehouses, Crocs Inc, Dress Codes, Executive Compensation, Fast Food Industry, Labor and Jobs, Niccol, Brian, Restaurants, Starbucks Corporation, Starbucks Workers United
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