TikTok Builds Itself Into an Ads Juggernaut
Posted inAdvertising and Marketing Beijing Bytedance Technology Co Ltd Computers and the Internet Data-Mining and Database Marketing International Relations Meta Platforms Inc Mobile Applications Snap Inc Social Media TikTok (ByteDance) Twitter United States Politics and Government Video Recordings, Downloads and Streaming

TikTok Builds Itself Into an Ads Juggernaut

The Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals.
New Endorsements for College Athletes Resurface an Old Concern: Sex Sells
Posted inBasketball (College) Beauty (Concept) Gymnastics haley jones Instagram Inc Louisiana State University olivia dunne Social Media Stanford University TikTok (ByteDance) VanDerveer, Tara Women and Girls

New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive.