University of North Carolina

Bill Belichick’s Girlfriend, Jordon Hudson, Shuts Down Question About Their Relationship

The legendary football coach has never shared much with the news media, but on Sunday it was Jordon Hudson who shut down a line of questioning.

By Scott Cacciola

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Inside The Mad Dash to Turn Division I Athletes Into Influencers

A new effort at the University of North Carolina at Chapel Hill is aimed at turning its student-athletes into well-remunerated social media stars. Other schools are following suit.

By Sapna Maheshwari and Cornell Watson

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How Colleges Are Turning Athletes Into Influencers

The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.

By Sapna Maheshwari Melanie Bencosme and Laura Salaberry

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Bill Belichick’s Arrival in North Carolina Inspires Clothing Trends

With shirts playing off Chapel Hill’s name and cutoff hoodies, a college town immediately embraced the arrival of Bill Belichick in North Carolina.

By Scott Cacciola