GNC and the Vitamin Shoppe are redesigning displays and taking other steps to appeal to people who are taking or are interested in drugs like Ozempic and Wegovy.
Category: Vitamin Shoppe Industries
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The Retail C.E.O. Pipeline Is Running Dry
The battered industry’s next generation of leaders needs a complex set of skills, yet scaled-down store training programs aren’t meeting demand.
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Using Superheroes to Sell, This Time to Adults
There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers.