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Using Superheroes to Sell, This Time to Adults

There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers.

Alyson Krueger
Author: Alyson Krueger

Written by

Alyson Krueger

in

Comic Books and Strips, Consumer Behavior, Containers and Packaging, DC Comics, Vitamin Shoppe Industries
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