Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
Posted inBaumbach, Noah Box Office Sales Gerwig, Greta Kreiz, Ynon Mattel Inc Movies Warner Brothers Warner Brothers Pictures Women and Girls
‘Barbie’ Reaches $1 Billion at the Box Office, Warner Bros. Says
No movie in Warner Bros. history has sold so many tickets so fast, the studio said of the movie directed by Greta Gerwig.