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Tissot Says Youth-Oriented Marketing Has Paid Off
Posted inAdvertising and Marketing Dolla, Sylvain Le Locle, Switzerland Morgan Stanley Muller, Oliver Swatch Group Tissot SA Watches and Clocks

Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year.
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Posted by By CfotoFuture Publishing via Getty Images
Auction to Celebrate Piaget’s 150th Anniversary
Posted inGeneva (Switzerland) Jewels and Jewelry Piaget Watches and Clocks

Auction to Celebrate Piaget’s 150th Anniversary

The French house Artcurial says the sale will highlight men’s and women’s styles from the 1960s through 2000s.
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Posted by By RSS Feed
What’s in a (Watch) Name?
Posted inBreguet, Abraham-Louis (1747-1823) Breitling SA Hublot SA Names, Organizational Parmigiani Fleurier SA Parmigiani, Michel Switzerland Trademarks and Trade Names Urwerk Watches and Clocks

What’s in a (Watch) Name?

Brands have taken their names from people, places and unusual things.
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Posted by By Getty Images
A Giant Leap for the Leap Second. Is Mankind Ready?
Posted inComputers and the Internet International Bureau of Weights and Measures National Institute of Standards and Technology Time Vatican Observatory Research Group Watches and Clocks Weights and Measures

A Giant Leap for the Leap Second. Is Mankind Ready?

A top scientist has proposed a new way to reconcile the two different ways that our clocks keep time. Meet — wait for it — the leap minute.
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Posted by By Matt Richtel

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