A pro-Harris video from LeBron James. A pro-Trump hat on Nick Bosa. With Election Day near, more have been showing their preference.
Category: Women’s National Basketball Assn
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Rebecca Lobo Helped Build the WNBA. Now She’s Seeing It Flourish.
Lobo, one of the W.N.B.A.’s first stars, will now be broadcasting perhaps the most anticipated postseason in league history.
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W.N.B.A.’s Nneka Ogwumike Takes Over More Than a Vote From LeBron James
Nneka Ogwumike, a nine-time All-Star, will lead More Than a Vote, which will focus on women’s reproductive rights this election cycle.
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For Fashion, Sports Stars are the New Super Stars
Here’s why, and how the balance of power between individual brand and company brand is changing.
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Brittney Griner Announces Birth of Son
Less than two years after her release from a Russian penal colony, the W.N.B.A. center and two-time Olympic gold medal winner said that her son was born on July 8.
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Togethxr’s ‘Everyone Watches Women’s Sports’ T-shirts Go Viral
A black-and-white shirt by the brand Togethxr has become the unofficial uniform of a breakthrough moment for women’s basketball.
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What Caitlin Clark’s Arrival Could Mean for WNBA’s Business
Clark’s arrival has many betting on the W.N.B.A.’s success. But certain structural disadvantages persist, including how much the players earn.
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WNBA Players Are in the Skims Spotlight
Kim Kardashian’s shapewear brand is moving more aggressively into sports.
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Can the WNBA Make Money?
A wave of star power has lifted hopes that viewership will pick up for the women’s league.
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Can the W.N.B.A. Make Money?
A wave of star power has lifted hopes that viewership will pick up for the women’s league.