Posted inDeaths (Obituaries) Energy and Sports Drinks Gatorade Soccer Steinbrecher, Hank United States Soccer Federation World Cup
Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77
He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.