Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

The New York Times - Business:

The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

Ken Belson
Author: Ken Belson

This post first appeared in The New York Times - Business. Read the original article.