Jim Riswold, Creator of ‘Bo Knows’ and Air Jordan Ads, Dies at 66

Jim Riswold, Creator of ‘Bo Knows’ and Air Jordan Ads, Dies at 66

The New York Times - Business:

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment.

This post first appeared in The New York Times - Business. Read the original article.