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Rolex Now Has a Resale Program. The Watch World Quakes.

The privately owned Swiss brand dominates the market by virtually every measure. Will it swallow up resales, too?

Dmitry Kostyukov for The New York Times
Author: Dmitry Kostyukov for The New York Times

Written by

Dmitry Kostyukov for The New York Times

in

E-Commerce, Geneva (Switzerland), Luxury Goods and Services, Rolex SA, Watches and Clocks, Watchfinder & Co
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