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  • Jordyn Holman

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Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what…

As Tariffs Make Weddings Costlier, David’s Bridal Tries to Adapt

Most wedding dresses are made in China, so tariffs are a new worry for brides. At David’s Bridal, the largest seller of gowns in the…

The C.E.O. Other C.E.O.s Turn To for Advice

Steve Stoute’s role at the intersection of business and popular culture has made him a lot of high-powered friends.

C.E.O.s Are Trying to Avoid Trump’s Ire as Tariffs Hit Their Businesses

Public companies are obligated to tell investors how tariffs could affect corporate financial results. But some are trying to do it with euphemisms to avoid…

Can Paula Kerger Keep PBS on the Air Amid Threats from Trump and Congress?

Paula Kerger, the chief executive of PBS, is used to fights over the public broadcaster’s funding. But to her, the latest threats feel like “all-out…

As Recession Fears Rise, ‘No Buy’ Takes On New Urgency

The uncertainty surrounding President Trump’s tariffs has invigorated an underconsumption movement that took off early this year on TikTok and other platforms.

How QVC’s CEO Is Dealing With the Threat of Tariffs and TikTok

The chief executive of QVC, David Rawlinson II, on tariffs, TikTok, and other threats to the company’s future.

Target Reports Solid Holiday Quarter But Warns of Tariff Uncertainty Ahead

The retailer ended 2024 with a good holiday season, but warned of uncertainty ahead.

Why Consumers Are Cutting Back on Shopping and Embracing ‘No Buy 2025’

Marketers followed consumers to social media and their phones. “Low Buy 2025” influencers are sharing tips for how to resist them.

Walmart Racks Up Sales Record but Sees Slower Growth Ahead

The retail giant continues to attract shoppers from across the income spectrum, but faces headwinds from stubborn inflation and the risk of tariffs.