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  • Tania Ganguli

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Sports-Betting Scandals Are Ubiquitous. Whether Fans Will Care Is an Open Question.

Breaches of ethics in sports are almost as old as professional competitions. Here’s when they have affected the business — and when they haven’t.

N.B.A. Tweaks Its Rules to Thwart Sports Betting Cheats

The basketball league will require teams to submit injury reports closer to tipoff, an attempt to close one source of inside information.

Call My Agent, the Basketball Version

There have never been more basketball stars from France. Two best friends saw it coming decades ago and are reaping the benefits.

Being In an N.B.A. Player’s Entourage Is Fun. Now, It Can Be a Gambling Edge, Too.

The federal indictments against N.B.A. players and others for illegal betting exposed a new wrinkle in the way old friends can benefit from their access…

Sophie Cunningham Avenged Caitlin Clark. Now Sponsors (and the Right) Love Her.

The W.N.B.A.’s Sophie Cunningham is riding her viral moment to endorsements and brand deals. But she doesn’t want to talk politics.

How the NBA Finals’ Champagne Celebration Became a Marketing Moment

Brands have seized on the spectacle of the post-championship celebration as a marketing moment.

Dale Earnhardt Jr. Isn’t Done Thinking About His Dad’s Legacy

The former NASCAR racer helped to make a film about his often-distant father. But getting closure isn’t easy.

The N.B.A. Has a Star Problem

With LeBron James and Stephen Curry nearing retirement, the league has no clear next brand ambassador. Changing media landscapes and a new focus on team…

One Way to Sell Beer in Britain? Buy Into a Soccer Team.

An American microbrewery has made inroads in English pubs with a novel marketing strategy.

The NBA’s Age of Dynasties Is Over. Will That Hurt Its Business?

This year’s playoff ratings are excellent. But is a small-market problem looming?