Using Superheroes to Sell, This Time to Adults

Using Superheroes to Sell, This Time to Adults

The New York Times - Business:

There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers.

Alyson Krueger
Author: Alyson Krueger

This post first appeared in The New York Times - Business. Read the original article.