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YouTube Plays Matchmaker for Sponsors and Stars

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

John Koblin
Author: John Koblin

Written by

John Koblin

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Advertising and Marketing, Amazon.com Inc, Computers and the Internet, Disney Plus, Netflix Inc, Rahma, Kareem, Web-Original Programming, YouTube.com
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