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Philippe Stern, Heir to the Patek Philippe Watch Brand, Dies at 88

The New York Times – Business:

In an era of electronic timepieces, he marketed $40,000 handmade watches as status symbols, breathing new life into a struggling industry.

Trip Gabriel
Author: Trip Gabriel

This post first appeared in The New York Times – Business. Read the original article.

Written by

Trip Gabriel

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Advertising and Marketing, Deaths (Obituaries), Luxury Goods and Services, Patek Philippe SA, Stern, Philippe, Watches and Clocks
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