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A Must for the Next Food Craze? Be ‘Social Media Gorgeous.’

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say.

Julie Creswell and Kevin Draper
Author: Julie Creswell and Kevin Draper

Written by

Julie Creswell and Kevin Draper

in

Bakeries and Baked Products, Beverages, Food, Philippines, Restaurants, Starbucks Corporation, Trader Joe’s, Ube, Yams
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