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A Viral Knicks Moment, Brought to You by a Prediction Market

What do a Jalen Brunson look-alike contest, a buzzy catchphrase and a dancing robot outside Madison Square Garden have in common?

Troy Closson, Santul Nerkar and Lauren McCarthy
Author: Troy Closson, Santul Nerkar and Lauren McCarthy

Written by

Troy Closson, Santul Nerkar and Lauren McCarthy

in

Advertising and Marketing, Basketball, Children and Childhood, Contests and Prizes, Gambling, Kalshi Inc, Madison Square Garden, National Basketball Assn, NBA Championship, New York City, New York Knicks, Polymarket (Adventure One QSS Inc), Prediction Markets, Social Media, Washington Square Park (Manhattan, NY), Youth
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