How Levi’s Turned a Beyoncé Song Into an Ad Campaign
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
Cannabis Has Become Upscale Chic. I Miss the Old Red-Eyed Stoners.
Widespread legalization has created a polished new market for cannabis products — one that’s trendy, spalike and weirdly unfun.
Posted inAdvertising and Marketing Box Office Sales Coppola, Francis Ford Lions Gate Entertainment Corporation Megalopolis (Movie) Movies
Will Francis Ford Coppola’s “Megalopolis” Flop?
Mr. Coppola has spent $120 million on his new movie, “Megalopolis.” Most box office analysts predict that he’ll get far less in return.
Posted inAdvertising and Marketing Axel Springer Verlag AG Dopfner, Mathias Media Mergers, Acquisitions and Divestitures News and News Media Newspapers Private Equity
Axel Springer Strikes Deal With KKR to Split Up Publishing Giant
The deal values all of Axel Springer at roughly $15 billion, with the company’s publishing assets worth about $4 billion.