Advertising and Marketing – Page 16

Google’s Ad Technology to Be Challenged in Second Antitrust Trial

In a second antitrust trial that starts on Monday, the Justice Department has called for a breakup of the tech giant, which it says controls the vast majority of online advertising.

By David McCabe

Advertising and Marketing Chafe, Julia Hackman Intercolor USA (gem wholesaler) Jewels and Jewelry Social Media

She Needed an Influencer. He Said, ‘You Could Be That Girl.’

Julia Hackman Chafé, who won followers with her jewelry posts, is moving into lifestyle. “You feel like you’re gossiping with your friend,” one fan said.

By Graham DickieThe New York Times

Advertising and Marketing Comedy and Humor Deaths (Obituaries) Jackson, Bo Jordan, Michael Lee, Spike NIKE Inc Riswold, Jim Sneakers

Jim Riswold, Creator of ‘Bo Knows’ and Air Jordan Ads, Dies at 66

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment.

By Michael S. Rosenwald

Advertising and Marketing Alien (Movie) Citizen Kane (Movie) Dr Strangelove: Or How I Learned to Stop Worrying and Love the Bomb (Movie) Movies Speak No Evil (Movie) The Fall Guy (Movie) The Social Network (Movie) Trap (Movie) Wicked (Movie)

Movie Trailers Have Gotten Worse. Why Aren’t Studios Having Fun With Them?

Promos give away too much or too little or are misleading or don’t leave anything out. We could go on. But there are ways to fix them.

By Esther Zuckerman