Advertising and Marketing – Page 23

She Needed an Influencer. He Said, ‘You Could Be That Girl.’

Julia Hackman Chafé, who won followers with her jewelry posts, is moving into lifestyle. “You feel like you’re gossiping with your friend,” one fan said.

By Graham DickieThe New York Times

Advertising and Marketing Comedy and Humor Deaths (Obituaries) Jackson, Bo Jordan, Michael Lee, Spike NIKE Inc Riswold, Jim Sneakers

Jim Riswold, Creator of ‘Bo Knows’ and Air Jordan Ads, Dies at 66

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment.

By Michael S. Rosenwald

Advertising and Marketing Citizen Kane (Movie) Dr Strangelove: Or How I Learned to Stop Worrying and Love the Bomb (Movie) Movies Speak No Evil (Movie) The Fall Guy (Movie) The Social Network (Movie) Trap (Movie) Wicked (Movie)

Movie Trailers Have Gotten Worse. Why Aren’t Studios Having Fun With Them?

Promos give away too much or too little or are misleading or don’t leave anything out. We could go on. But there are ways to fix them.

By Esther Zuckerman

Advertising and Marketing Consumer Protection Containers and Packaging Eastman Chemical Company Labeling and Labels (Product) Nalgene Plastic Bottles Sustainable Living

Why Plastic Water Bottles May Not Contain as Much Recycled Plastic as Advertised

A green accounting method called “mass balance” certifies that something was manufactured with recycled plastic — just not necessarily much of the bottle making the claim.

By Julie Creswell and Hiroko Tabuchi