TikTok Ads Portray App as Force for Good as US Ban Looms

TikTok Ads Portray App as Force for Good as US Ban Looms

The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small businesses in a new campaign.
Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.