Advertising and Marketing – Page 9

Bowling, Selfies and the ‘Dougie’: Biden Woos Influencers at the White House

For its first conference on the creator economy, the Biden administration celebrated social media creators. The president lauded them as a “breakthrough in how we communicate.”

By Sapna Maheshwari

Advertising and Marketing Amos, Wally Bakeries and Baked Products Cookies Deaths (Obituaries) Entrepreneurship Famous Amos Honolulu (Hawaii) Los Angeles (Calif)

Wally Amos, Creator of Famous Amos Cookies, Dies at 88

With a background in marketing, his aunt’s recipe and a winning personality, he built one of the world’s best-known brands of baked goods.

By Clay Risen

Advertising and Marketing International Olympic Committee LVMH Moet Hennessy Louis Vuitton SA Olympic Games (2024)

When Olympic Sponsors Go Rogue

LVMH and Samsung intruded on previously sacrosanct spaces at the Paris Games, angering fellow sponsors and raising concerns about a repeat at the closing ceremony.

By Tariq Panja

Advertising and Marketing Artificial Intelligence Computers and the Internet Politics and Government Presidential Election of 2024 Public Relations and Publicity Social Media

Brands Love Influencers (Until Politics Get Involved)

Marketing firms are using artificial intelligence to help analyze influencers and predict whether they will opine about the election.

By Sapna Maheshwari

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