Basketball – Page 14

Shaquille O’Neal’s Plan to Bring Back Reebok Basketball

After pushing to be in charge of the company’s return to basketball, the Hall of Famer understands the stakes. “If this doesn’t work, everyone’s leaving,” he said.

By Scott Cacciola

Basketball Clark, Caitlin (2002- ) Indiana Fever New York Liberty

Liberty Sets Attendance Record at Caitlin Clark’s New York Debut

The New York Liberty beat the Indiana Fever in front of a record crowd at Barclays Center, with celebrities and basketball legends there to see the star rookie.

By Sandra E. Garcia

Basketball Bird, Sue Clark, Caitlin (2002- ) Indiana Fever National Basketball Assn Reese, Angel (2002- ) Wages and Salaries Women's National Basketball Assn

What Caitlin Clark’s Arrival Could Mean for WNBA’s Business

Clark’s arrival has many betting on the W.N.B.A.’s success. But certain structural disadvantages persist, including how much the players earn.

By Jacob Meschke and Santul Nerkar

Advertising and Marketing Basketball Fashion and Apparel Kardashian, Kim Lingerie and Underwear NCAA Basketball Championships (Women) Olympic Games (2024) Skims Body Inc Women's National Basketball Assn

WNBA Players Are in the Skims Spotlight

Kim Kardashian’s shapewear brand is moving more aggressively into sports.

By Vanessa Friedman