Beer – Page 4

Anheuser-Busch Changes Beer Marketing Focus After Transgender Promotion

Executives at the beer giant told analysts that Bud Light’s focus going forward will be on sports and music.

By Julie Creswell

Advertising and Marketing Beer Boycotts Corporate Social Responsibility Demonstrations, Protests and Riots Mulvaney, Dylan (1996- ) Transgender United States Politics and Government

Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business

Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.

By Charles Homans

Advertising and Marketing Beer Boycotts Conservatism (US Politics) Miller Brewing Co Mulvaney, Dylan (1996- ) Social Media Transgender

2 Executives Are on Leave After Bud Light Transgender Turmoil

Anheuser-Busch announced the moves after a conservative backlash to a promotion with the social media influencer Dylan Mulvaney.

By Amanda Holpuch

Advertising and Marketing Beer Boycotts Conservatism (US Politics) Crenshaw, Dan (1984- ) Homosexuality and Bisexuality Jenner, Caitlyn (1949- ) Kid Rock Mulvaney, Dylan Social Media TikTok (ByteDance) Transgender

Behind the Backlash Against Dylan Mulvaney, Bud Light’s Transgender Influencer

After Dylan Mulvaney promoted the beer on Instagram, well-known conservatives tried to start a boycott. Experts say the controversy will not hurt the brand in the long run, and may help.

By Amanda Holpuch

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