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Cheaper Than Water? Retailers Try to Unload Bud Light.
Posted inBeer Boycotts Mulvaney, Dylan (1996- ) Transgender

Cheaper Than Water? Retailers Try to Unload Bud Light.

The brand is still struggling to win back customers. Nowhere is that more apparent than at stores, where cases of the beer sit untouched.
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Posted by By Julie Creswell
Bud Light Is No Longer America’s Top-Selling Beer After Boycott
Posted inBeer Boycotts LGBTQ Pride Month (US) Shopping and Retail

Bud Light Is No Longer America’s Top-Selling Beer After Boycott

Bud Light lost its share of retail beer sales in recent weeks following a boycott by consumers over a promotional post by a transgender influencer.
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Posted by By J. Edward Moreno
Anheuser-Busch Changes Beer Marketing Focus After Transgender Promotion
Posted inAdvertising and Marketing Beer Company Reports Mulvaney, Dylan (1996- ) Social Media Transgender

Anheuser-Busch Changes Beer Marketing Focus After Transgender Promotion

Executives at the beer giant told analysts that Bud Light’s focus going forward will be on sports and music.
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Posted by By Julie Creswell
Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
Posted inAdvertising and Marketing Beer Boycotts Corporate Social Responsibility Demonstrations, Protests and Riots Mulvaney, Dylan (1996- ) Transgender United States Politics and Government

Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business

Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.
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Posted by By Charles Homans

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