Bud Light Is No Longer America’s Top-Selling Beer After Boycott
Bud Light lost its share of retail beer sales in recent weeks following a boycott by consumers over a promotional post by a transgender influencer.
Posted inAdvertising and Marketing Beer Company Reports Mulvaney, Dylan (1996- ) Social Media Transgender
Anheuser-Busch Changes Beer Marketing Focus After Transgender Promotion
Executives at the beer giant told analysts that Bud Light’s focus going forward will be on sports and music.
Posted inAdvertising and Marketing Beer Boycotts Corporate Social Responsibility Demonstrations, Protests and Riots Mulvaney, Dylan (1996- ) Transgender United States Politics and Government
Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.
Posted inAdvertising and Marketing Beer Boycotts Conservatism (US Politics) Miller Brewing Co Mulvaney, Dylan (1996- ) Social Media Transgender
2 Executives Are on Leave After Bud Light Transgender Turmoil
Anheuser-Busch announced the moves after a conservative backlash to a promotion with the social media influencer Dylan Mulvaney.