From Jacksonville, Florida, Salt Life is Coming to a Beach Near You
First, Salt Life was a tattoo. Then it became a logo. Now it is a lifestyle brand with plans to open stores from coast to coast.
Posted inAdvertising and Marketing Design Logos
Don’t Call It a ‘Mood Board’ — It’s a ‘World’
Nowadays if you’re designing a brand you need to do more than just evoke feelings.
Old Logo Designs Are New Again for Burberry, Ferragamo and Others
It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?
Posted inBlack Lives Matter Global Network Foundation Black Lives Matter Movement Fashion and Apparel George Floyd Protests (2020) Logos Patent and Trademark Office (US) Sporting Goods and Equipment Trademarks and Trade Names
Adidas Withdraws Opposition to Black Lives Matter Trademark
The German sportswear company challenged the trademark application on Monday, saying it was “confusingly similar” to its three-stripe logo. Within 48 hours, it reversed course.