Researchers in Australia found that the doll’s feet have, over time, gone from arched to flat — a shift that correlates with each Barbie’s designated career or hobby.
Category: Mattel Inc
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Barbie Maker Mattel Plans to Raise Prices Because of Trump’s Tariffs
Mattel, the U.S. toy company, said it would increase prices of some U.S. toys, citing levies on Chinese imports.
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Barbie Maker Mattel Plans to Raise Prices Because of Trump’s Tariffs
Mattel, the U.S. toy company, said it would increase prices of some U.S. toys, citing levies on Chinese imports.
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Mattel Mistakenly Lists Porn Site on Packaging for ‘Wicked’ Dolls
The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”
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Malls Add Entertainment From Nerf and Mattel to Draw Customers
Landlords are turning to companies like Hasbro and Mattel for some fun and games in “retailtainment.”
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Blind Barbie Joins Mattel Lineup
A second new doll, a Black Barbie with Down syndrome, is part of the toymaker’s effort to be more inclusive.
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‘Barbie’ Was Supposed to Change Hollywood. Many See ‘No Effect.’
The film was a global phenomenon and seemed to herald a new era of embracing stories by, about and for women. What happened?
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‘Black Barbie: A Documentary’ Review: Becoming the Main Character
A new Netflix documentary explores what led to the release of Black Barbie in 1980, both celebrating her existence and recognizing her limitations.
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Got an Idea for a Toy? Toymakers Want to Hear From You.
Companies like Lego and Mattel have divisions that seek out design concepts directly from collectors and other highly dedicated fan bases.
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Stevie Nicks Unveils a Barbie Made in Her Image at Madison Square Garden
The performer worked with Mattel to create a doll in her likeness, wearing an outfit inspired by the one she wore on the cover of Fleetwood Mac’s “Rumours.” She showed it off onstage at Madison Square Garden.
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Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
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This Isn’t Barbie’s First Time Onscreen: She’s Been a Movie Star for Decades
Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now.