Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
Posted inGerwig, Greta Mattel Inc
This Isn’t Barbie’s First Time Onscreen: She’s Been a Movie Star for Decades
Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now.
Posted inBaumbach, Noah Box Office Sales Gerwig, Greta Kreiz, Ynon Mattel Inc Movies Warner Brothers Warner Brothers Pictures Women and Girls
‘Barbie’ Reaches $1 Billion at the Box Office, Warner Bros. Says
No movie in Warner Bros. history has sold so many tickets so fast, the studio said of the movie directed by Greta Gerwig.
Posted inEnvironment Hannah, Daryl Hoaxes and Pranks Mattel Inc News and News Media Recycling of Waste Materials Thunberg, Greta Toys
Barbie Hoax Targets Mattel and Fools Some News Outlets
The false campaign by environmental activists claimed that the toy giant was launching a new line of decomposable Barbies and would stop using plastic by 2030.