Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook

Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook

As Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.
Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules

Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules

Campaigns are using social media influencers as a way to reach young and diverse voters, a novel and mostly unregulated strategy. Some are even spreading the message through dating apps.