The coffee chain’s stock jumped after a better-than-expected earnings report.
Category: Niccol, Brian
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Starbucks Workers Are Striking at Dozens of Stores on ‘Red Cup Day’
More than 1,000 workers at 65 stores across the United States joined the labor action, the union representing baristas said.
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Starbucks to Sell 60% of Its China Business to a Private Equity Firm
Boyu Capital will pay $4 billion for a stake in the coffee giant’s 8,000 stores in China.
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Starbucks Reports a Modest Sales Increase in Latest Quarter
Net income fell 85 percent, however, because of charges related to store closures and corporate layoffs.
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Starbucks to Cut Jobs, Close Stores and Take $1 Billion Hit in Revamp Effort
The coffee chain said it would shutter some underperforming U.S. stores and eliminate 900 corporate jobs as part of a plan to build “a better, stronger and more resilient Starbucks.”
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The Starbucks C.E.O. Trying Hard to Deliver Your Drink Right, and Fast
Improved service, better seating and heartfelt messages are at the heart of Brian Niccol’s turnaround plan, but baristas say they’re under pressure.
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Starbucks Profit Drops, but Leaders Say Turnaround Is Working
Profit fell 50 percent in the quarter, and the company said one reason was its hiring of additional workers to help its turnaround strategy.
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Starbucks to Lay Off 1,100 Corporate Workers
The jobs cuts, which will affect about 7 percent of the chain’s non-retail staff, are part of its new chief executive’s plan to win back customers.
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Starbucks’ China Problem: Coffee Drinkers Want More for Less
For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market.
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Starbucks’s CEO Steps In to Tackle Long List of Issues
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back.
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Starbucks Reports a Slide in Sales and Traffic
“We need to fundamentally change our strategy,” the coffee giant’s new chief executive said.
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The Starbucks C.E.O. Brian Niccol Will Commute 1,000 Miles on Corporate Jet
Brian Niccol, the incoming head of Starbucks, has a C-suite perk that has raised eyebrows in post-pandemic office culture: an interstate commute on a plane.