Niccol, Brian – MOSAEC

Starbucks Profit Drops, but Leaders Say Turnaround Is Working

Profit fell 50 percent in the quarter, and the company said one reason was its hiring of additional workers to help its turnaround strategy.

By Julie Creswell

Coffeehouses Corporations Labor and Jobs Layoffs and Job Reductions Niccol, Brian Starbucks Corporation Wages and Salaries

Starbucks to Lay Off 1,100 Corporate Workers

The jobs cuts, which will affect about 7 percent of the chain’s non-retail staff, are part of its new chief executive’s plan to win back customers.

By Danielle Kaye

China Coffeehouses Luckin Coffee Niccol, Brian Prices (Fares, Fees and Rates) Protectionism (Trade) Starbucks Corporation

Starbucks’ China Problem: Coffee Drinkers Want More for Less

For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market.

By Alexandra Stevenson Julie Creswell Zixu Wang and Agnes Chang

Appointments and Executive Changes Beverages Coffee Coffeehouses Company Reports Mobile Applications Niccol, Brian Starbucks Corporation

Starbucks’s CEO Steps In to Tackle Long List of Issues

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back.

By Julie Creswell